Decision research for dual-channel closed-loop supply chain under the consumer's preferences and government subsidies
CHEN Xiaohong1,2,3, WANG Ji1, WANG Fuqiang1,3
1. School of Business, Central South University, Changsha 410083, China; 2. Institute of Big Data and Internet Innovation, Hunan University of Commerce, Changsha 410205, China; 3. Collaborative Innovation Center of Resource-conserving & Environment-friendly Society and Ecological Civilization, Changsha 410083, China
Abstract：Based on the consumers' willingness to pay to the characteristics of product, which are composed of physical property and environmental quality, we establish a dual-channel closed-loop supply chain decentralized decision-making model. On this basis, we compare three conditions:no subsidies, subsidies are given to manufacturer and subsidies given to consumers, and analyze the influences of government subsidies and consumers' preferences on the dual-channel closed-loop supply chain. The research indicates:the higher recognition to the physical property of the remanufactured products, the more beneficial (detrimental) to their sales and profit (environment); when consumers hold a low recognition, the manufacturer can simply enter the access to remanufacturing to promote the sales by the improvement of the environmental quality of remanufactured products, leading to a low environmental impact and profit for the decreasing new products; government-subsidized remanufacturing is beneficial (possibly detrimental) to their sales and profit (environment) while subsidies to manufacturers are the same to those to consumers; when consumers hold a high (low) recognition, the government should subsidize (tax).
陈晓红, 汪继, 王傅强. 消费者偏好和政府补贴下双渠道闭环供应链决策研究[J]. 系统工程理论与实践, 2016, 36(12): 3111-3122.
CHEN Xiaohong, WANG Ji, WANG Fuqiang. Decision research for dual-channel closed-loop supply chain under the consumer's preferences and government subsidies. Systems Engineering - Theory & Practice, 2016, 36(12): 3111-3122.
[1] Liu Z L, Anderson T D, Cruz J M. Consumer environmental awareness and competition in two-stage supply chains[J]. European Journal of Operational Research, 2012, 218(3):602-613. [2] 谢家平, 王爽. 偏好市场下制造/再制造系统最优生产决策[J]. 管理科学学报, 2011, 14(3):24-33. Xie J P, Wang S. Optimal production decision model of the manufacturing/remanufacturing system in the heterogeneous market[J]. Journal of Management Sciences in China, 2011, 14(3):24-33. [3] 吴敏. 发改委公示10家汽车再制造试点企业[N]. 中国政府采购报, 2014-12-18. Wu M. The national development and reform commission published 10 car remanufacturing pilot enterprises[N]. China Government Procurement News, 2014-12-18. [4] Debo L G, Toktay L B, Van Wassenhove L N. Market segmentation and product technology selection for remanufacturable products[J]. Management Science, 2005, 51(8):1193-1205. [5] Ferguson M E, Toktay L B. The effect of competition on recovery strategies[J]. Production and Operations Management, 2006, 15(3):351-368. [6] Atasu A, Sarvary M, Van Wassenhove L N. Remanufacturing as a marketing strategy[J]. Management Science, 2008, 54(10):1731-1746. [7] Bulmus S C, Zhu S X, Teunter R. Competition for cores in remanufacturing[J]. European Journal of Operational Research, 2014, 233(1):105-113. [8] 许传永, 苟清龙, 周垂日, 等. 两层双渠道供应链的定价问题[J]. 系统工程理论与实践, 2010, 30(10):1741-1752. Xu C Y, Gou Q L, Zhou C R, et al. Pricing issues in a two-echelon dual-channel supply chain[J]. Systems Engineering-Theory & Practice, 2010, 30(10):1741-1752. [9] 肖剑, 但斌, 张旭梅. 双渠道供应链中制造商与零售商的服务合作定价策略[J]. 系统工程理论与实践, 2010, 30(12):2203-2211. Xiao J, Dan B, Zhang X M. Service cooperation pricing strategy between manufacturer and retailers in dual-channel supply chain[J]. Systems Engineering-Theory & Practice, 2010, 30(12):2203-2211. [10] Yan W, Xiong Y, Xiong Z, et al. Bricks vs. clicks:Which is better for marketing remanufactured products?[J]. European Journal of Operational Research, 2015, 242(2):434-444. [11] 林杰, 曹凯. 双渠道竞争环境下的闭环供应链定价模型[J]. 系统工程理论与实践, 2014, 34(6):1416-1424. Lin J, Cao K. Pricing models of closed-loop supply chain in double channels competitions environment[J]. Systems Engineering-Theory & Practice, 2014, 34(6):1416-1424. [12] 王玉燕, 申亮. 基于消费者需求差异和渠道权力结构差异的MT-CLSC定价、效率与协调研究[J]. 中国管理科学, 2014, 6:34-42.Wang Y Y, Shen L. Pricing, efficiency, and coordination in MT-CLSC considering differences customer demand and differences channel power structures[J]. Chinese Journal of Management Science, 2014, 6:34-42. [13] 张桂涛, 胡劲松, 王磊, 等. 考虑消费者渠道偏好的多期闭环供应链网络均衡[J]. 系统工程理论与实践, 2016, 36(2):347-362. Zhang G T, Hu J S, Wang L, e al. Multi-period closed-loop supply chain network equilibrium with the consumer's preference for trade channels[J]. Systems Engineering-Theory & Practice, 2016, 36(2):347-362. [14] 曹晓刚, 郑本荣, 闻卉. 考虑顾客偏好的双渠道闭环供应链定价与协调决策[J]. 中国管理科学, 2015, 6:107-117. Cao X G, Zhang B R, Wen H. Pricing and coordination decision of the dual channel closed-loop supply chain considering the customer preference[J]. Chinese Journal of Management Science, 2015, 6:107-117. [15] 陈远高, 刘南. 存在差异性产品的双渠道供应链协调研究[J]. 管理工程学报, 2011, 2:239-244. Chen Y G, Liu N. Coordination of dual-channel supply chain under product differentiation[J]. Journal of Industrial Engineering and Engineering Management, 2011, 2:239-244. [16] 王玉燕. 政府干涉下双渠道回收的闭环供应链模型分析[J]. 运筹与管理, 2012, 3:250-255. Wang Y Y. The closed-loop supply chain models analysis based on dual channel taking-back under government Intervention[J]. Operations Research and Management Science, 2012, 3:250-255. [17] 李新然, 吴义彪. 以旧换再补贴对双渠道销售闭环供应链的影响[J]. 科研管理, 2015, 9:106-118. Li X R, Wu Y B. Impacts of replacement subsidy on the dual-channel sale closed-loop supply chain[J]. Science Research Management, 2015, 9:106-118. [18] Liu H, Lei M, Deng H, et al. A dual channel, quality-based price competition model for the WEEE recycling market with government subsidy[J]. Omega, 2016, 59:290-302. [19] 公彦德, 达庆利. 闭环供应链主导模式与物流模式的组合研究[J]. 管理科学学报, 2015, 10:14-25. Gong Y D, Da Q L. Research on combinations of closed-loop supply chain dominant mode and logistics mode[J]. Journal of Management Sciences in China, 2015, 10:14-25. [20] Wang Y, Hazen B T. Consumer product knowledge and intention to purchase remanufactured products[J]. International Journal of Production Economics, 2016, 181:460-469. [21] 高鹏, 聂佳佳, 谢忠秋. 存在绿色消费者的再制造供应链信息分享策略[J]. 管理工程学报, 2014(4):193-200. Gao P, Nie J J, Xie Z Q. Strategies of information sharing in supply chain with remanufacturing considering the existence of green consumers[J]. Journal of Industrial Engineering and Engineering Management, 2014(4):193-200. [22] 帅传敏, 张钰坤. 中国消费者低碳产品支付意愿的差异分析——基于碳标签的情景实验数据[J]. 中国软科学, 2013, 7:61-70. Shuai C M, Zhang Y K. Variance analysis of consumers' willingness to pay for low-carbon products in China based on scenario experiment with carbon labeling[J]. China Soft Science, 2013, 7:61-70. [23] Conrad K. Price competition and product differentiation when consumers care for the environment[J]. Environmental and Resource Economics, 2005, 31(1):1-19. [24] 周向红, 高阳, 任剑,等. 政府补贴下的再制造逆向物流多目标选址模型及算法[J]. 系统工程理论与实践, 2015, 35(8):1996-2003. Zhou X H, Gao Y, Ren J, et al. Multi-objective location model and algorithm for considering government subsidy in reverse logistics[J]. Systems Engineering-Theory & Practice, 2015, 35(8):1996-2003. [25] 朱庆华, 周珊珊. 基于政府价格补贴的汽车零部件制造商与再制造商的竞争分析[J]. 系统管理学报, 2014, 23(3):367-373. Zhu Q H, Zhou S S. Competitive analysis of auto-part manufacturer and remanufacturer based on government price subsidies[J]. Systems Engineering-Theory Methodology Application, 2014, 23(3):367-373. [26] Mitra S, Webster S. Competition in remanufacturing and the effects of government subsidies[J]. International Journal of Production Economics, 2008, 111(2):287-298. [27] Wang Y, Chang X, Chen Z, et al. Impact of subsidy policies on recycling and remanufacturing using system dynamics methodology:A case of auto parts in China[J]. Journal of Cleaner Production, 2014, 74:161-171. [28] Xiong Y, Zhou Y, Li G, et al. Don't forget your supplier when remanufacturing[J]. European Journal of Operational Research, 2013, 230(1):15-25. [29] Zhang F, Zhang P R. Trade-in remanufacturing, strategic customer behavior, and government subsidies[J]. Strategic Customer Behavior, and Government Subsidies, 2015. [30] Bansal S, Gangopadhyay S. Tax/subsidy policies in the presence of environmentally aware consumers[J]. Journal of Environmental Economics and Management, 2003, 45(2):333-355. [31] Sheu J B, Chen Y J. Impact of government financial intervention on competition among green supply chains[J]. International Journal of Production Economics, 2012, 138(1):201-213.
2016, Vol. 36 
