Abstract：Group buying members compete and cooperate with each other. By considering both members' cooperation and competition, this research focuses on successive decisions and sequential game and studies two retailers' choices and how they make inventory and pricing decisions when facing a Stackelberg game in group buying. The paper also solves both retailers' equilibrium solutions of inventory and pricing. The results show that both retailers prefer group buying if they have similar market powers. Furthermore, the degree of product substitution and quantity discount and the difference of retailers' market powers jointly influence their pricing, inventory and profit.
王甜源, 傅科, 刘竞. 零售商的斯塔克伯格团购博弈分析[J]. 系统工程理论与实践, 2018, 38(2): 401-413.
WANG Tianyuan, FU Ke, LIU Jing. Stackelberg game analysis of retailers' group buying. Systems Engineering - Theory & Practice, 2018, 38(2): 401-413.
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2018, Vol. 38 
