PNMP-CET@I: A new analytical method for studying business model with a case study of Ant Finance
LI Chao1, ZHENG Sengui1, DING Xuechen2, QIAO Han2, WANG Shouyang1,2
1. Academy of Mathematics and Systems Science, Chinese Academy of Sciences, Beijing 100190, China; 2. School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190, China
Abstract：This paper considers that business model innovation is an iterative design process of the adjustments. A comprehensive feedback analysis model named PNMP-CET@I is proposed based on the iceberg theory and CET@I methodology for business model studies. PNMP-CET@I model takes into account several kinds of environmental factors and then optimizes the existing business model via an integrated analysis. The integrated analysis results show that the business model of Ant Finance is superior to the traditional financial business model. Some new ideas and management inspiration to the development of internet financial enterprises and traditional financial enterprises are presented.
李超, 郑森圭, 丁雪辰, 乔晗, 汪寿阳. 商业模式PNMP-CET@I反馈调节分析模型:蚂蚁金服案例[J]. 系统工程理论与实践, 2018, 38(6): 1413-1421.
LI Chao, ZHENG Sengui, DING Xuechen, QIAO Han, WANG Shouyang. PNMP-CET@I: A new analytical method for studying business model with a case study of Ant Finance. Systems Engineering - Theory & Practice, 2018, 38(6): 1413-1421.
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2018, Vol. 38 
