Manufacturer's optimal alliance strategy in closed loop supply chains in the presence of competing recycling channels
ZHENG Benrong1, YANG Chao2, YANG Jun2
1. College of Economics & Management, Huazhong Agricultural University, Wuhan 430070, China; 2. School of Management, Huazhong University of Science and Technology, Wuhan 430074, China
Abstract：We consider a closed loop supply chain which consists of a manufacturer, a retailer and a third-party collector. The manufacturer and the third-party are responsible for collecting used products. According to the manufacturer's alliance strategy, we establish four decision models: No alliance (Model D), manufacturer-retailer alliance (Model MR), manufacturer-third party alliance (Model MC) and manufacturer-retailer-third party alliance (Model MRC). The impact of reverse channel competition on manufacturer's optimal alliance strategy is analyzed. We obtain the following results: 1) Compared with single reverse channel case, the manufacturer undertaking the used product collection is beneficial to the third-party in D and MR models and benefits the retailer in the MC model when the reverse channel competition is relatively weak. 2) In the presence of reverse channel competition, the channel system is not always optimal in Model MRC and the comparative result hinges on the reverse channel competition intensity. 3) From the perspective of the manufacturer's alliance selection, MRC alliance is optimal when the reverse channel competition intensity is less than 1/2 and MR alliance is optimal when the intensity is larger than 1/2. Finally, we use numerical method to analyze the effect of key parameters on the equilibrium decisions and the manufacturer's optimal alliance strategy.
郑本荣, 杨超, 杨珺. 回收渠道竞争下制造商的战略联盟策略选择[J]. 系统工程理论与实践, 2018, 38(6): 1479-1491.
ZHENG Benrong, YANG Chao, YANG Jun. Manufacturer's optimal alliance strategy in closed loop supply chains in the presence of competing recycling channels. Systems Engineering - Theory & Practice, 2018, 38(6): 1479-1491.
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2018, Vol. 38 
