Abstract：In view of the ride service market in which online car-hailing service and taxi service coexist, this paper studies the price regulation strategy to ensure the coexistence of the online car-hailing service and the taxi service, considering high-end or low-end online car-hailing service based on different perceived service experience of the online car-hailing service. The regulation targets are Participation (Target 1) and Fairness (Target 2), respectively. This paper compares the price regulation mechanism with these two targets. The results show that when the platform provides the high-end service, and taxi service price is at a high level or a low level, it needs to increase the price of online car-hailing service; otherwise, the target 1 can be achieved without regulation. However, it needs to raise the price of online car-hailing service to realize target 2 under the condition of a lower taxi price. When the platform provides the low-end service, the optimal price of the online car-hailing service is related to the perceived service level of the two services and the taxi service price. Regardless of the high-end or low-end service provided by the platform, the regulation intensity of regulation target 1 is higher than that of regulation target 2.
赵道致, 杨洁. 考虑不同监管目标的网约车服务价格管制策略研究[J]. 系统工程理论与实践, 2019, 39(10): 2523-2534.
ZHAO Daozhi, YANG Jie. Research on the price regulation strategy of online car-hailing considering different regulation targets. Systems Engineering - Theory & Practice, 2019, 39(10): 2523-2534.
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2019, Vol. 39 
