Advertising budget allocation strategies considering uncertain consumer preferences

ZHANG Yao, ZHAO Cui, GUAN Xin

Systems Engineering - Theory & Practice ›› 2018, Vol. 38 ›› Issue (4) : 920-937.

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Systems Engineering - Theory & Practice ›› 2018, Vol. 38 ›› Issue (4) : 920-937. DOI: 10.12011/1000-6788(2018)04-0920-18

Advertising budget allocation strategies considering uncertain consumer preferences

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{{article.zuoZheEn_L}}. {{article.title_en}}. Systems Engineering - Theory & Practice, 2018, 38(4): 920-937 https://doi.org/10.12011/1000-6788(2018)04-0920-18

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