Keyword auctions with risk-averse and risk-loving advertisers

LIU Yong, LIU Shulin

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Systems Engineering - Theory & Practice ›› 2020, Vol. 40 ›› Issue (2) : 309-323. DOI: 10.12011/1000-6788-2018-1293-15

Keyword auctions with risk-averse and risk-loving advertisers

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