CHU Tao, ZHONG Yongguang, SUN Hao, JIA Weiqiang
The low-carbon transformation of the household appliance industry is an important way to help realize “carbon neutrality” and high-quality development, while the implementation of the “dual-carbon” goal for the household appliance industry is a systematic project that involves changes in production and lifestyles. At present, low-carbon transformation policies mainly focus on the supply side of production and the design of environmental responsibility norms for producers. However, there is insuffcient attention to carbon emission reduction on the demand side of consumption with a lack of carbon responsibility regulation measures directly targeting consumers. To address this research gap, this paper examines the supply and demand synergistic carbon neutral program for the household appliance industry based on the consideration of consumers’ carbon responsibility, and proposes to establish a green consumption incentive mechanism with electricity price regulation, environmental protection credit system, and deposit system as the main content, to guide the green transformation of the supply side from the demand side. Then, an evolutionary game model between consumers, governments and producers is established to explore the mechanism of the three-party synergy in promoting the green transformation of the household appliance industry, and the main influencing factors at different stages of evolution are explored by using the system dynamics theory. This study finds that there are three evolutionary stability points in the gaming system, corresponding to the three stages of carbon neutrality in the household appliance industry. Among them, the government plays a leading role in the beginning and developing stages of the low-carbon transformation of the industry, while the mature stage of value co-creation driven by the market mechanism is the ideal state, and the development of the recycling economy is the necessary path for industrial carbon neutrality. Besides, the decision-making behavior of producers is influenced by the strategic choices of consumers, reflecting the fact that the low-carbon transition in consumer behavior forces green innovation and clean production on the production side. In addition, incentive policies such as personal carbon credits and electricity price regulation can effectively promote the transformation and upgrading of consumption behavior patterns, while environmental deposits will inhibit green consumption willingness to a certain extent. Based on the results from game analysis and system simulation, this study puts forward countermeasures and suggestions for green transformation of the industry, and expounds on the development path of carbon neutrality of the household appliance industry according to the system evolution law.
